Tetra Pak’s Ice Cream Wrap Makes Opening Part of the Test
Tetra Pak’s October 6 wrap announcement is a reminder that a new packaging material has to work in the freezer, on the line and in a customer’s hand.
Wrangler’s Archive Denim Puts Fit and Material in Focus
A new Wrangler and imogene + willie collaboration pairs a 1964 archival fit with deadstock selvedge denim. Its design lesson is how fit, fabric behavior and finite supply shape one product system.